LAW / BRAND LORE

About us

LAW – Love Always Wins is more than a brand: it’s a community wearing love as a statement. Clothing made with care, for real people, real stories.

Drop-ready
Statement wear

Our story

We started from the belief clothes can say what matters. From the first sketch to packaging, everything is intentional: quality, comfort, message.

Core Love over everything
Feel Soft, heavy, real
Made in RO / With care
Year founded
2025
LAW timeline begins
Community
Soon
First drop, early family
Locally designed
100%
Concept, print, details
Support & care
24/7
DMs open, always
why law

Mission

Create products that help you feel good in your own skin and show who you are. No noise, no compromises – just style that speaks for you.

how we move

Values

  • Authentic: honest in what we do and how we communicate.
  • Quality: good materials, responsible production.
  • Community: each collection starts with you.
2023
Early ideas and the LAW concept.
2024
Rebrand & platform – experience first.
2025
Official launch, social projects, community growth.

Team

Core crew
Ami
CEO / Graphic Designer
Dani
Web Developer

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